Neal Mohan, YouTube’s chief product officer, released “Look at 2022: Community, Collaboration, and Commerce” on the company’s official blog today, announcing new features coming to YouTube in the coming year.
With Nilay Patel and Catie Keck on The Vergecast, Neal discussed these new features coming to YouTube, including more editing tools for Shorts videos, interactive live streaming with monetization and a revamped YouTube TV interface.
Chat with YouTube chief
This year’s most talked about tech trends, NFTs and the metaverse, are also discussed in the 2022 topic.
According to Neal Mohan, here’s an example of what you could do with NFTs on YouTube:
Isn’t that what you were imagining when you mentioned the canonical usage case? Video pre-funding or crowdfunding methods. That appears to be a clear-cut case. But there are many more examples. Today, segments of videos are being created on the platform. They produce anything from feature films to online video clips.
Neal Mohan on new Features On YouTube
They even produce video-related shorts, called “Shorts.” One way to think about it is in terms of thumbnails. As a result, there are a plethora of possible combinations. And I believe that at least my team is considering how creators themselves want to be involved in this. What’s more, from the perspective of the spectator, what are the techniques that genuinely bring value? In your example of a picture or a clip of a video or a whole video, how do you show that you’ve acquired an NFT? What could possibly happen to that? What are the ways in which consumers can continue to not only receive personal satisfaction from it, but also exhibit it and things like that? When it comes to how this works for both our creators and the people who watch their work, those are the current dialogues that we’re having.