According to a new announcement from the Japanese video game publishing giant Bandai Namco, the company is currently working on a new development project in an effort to allow fans to interact across its various intellectual properties through a single interface. The project could see characters and settings from Dark Souls, Dragon Ball Z, and Elden Ring collide in the metaverse. The Tokyo-based publisher has announced that as part of its new mid-term plan, which outlines its three-year vision, it will invest $130 million (roughly Rs 980 crore) in the project, dubbed “IP Metaverse.”
Bandai Namco Is Working On Metaverse
As part of Bandai Namco’s newly released mid-term plan spanning April 2022 to March 2025, the company announced the new “IP axis strategy” and a new speech-bubble-inspired logo, among other plans, in a document.
The publisher’s “IP axis strategy” aims to connect fans and increase the value of its properties by creating a metaverse for every one of its IPs, according to the publisher. The “ALL BANDAI NAMCO concept” refers to the interconnected universes created by each IP metaverse.
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Customers will soon be able to access a wide range of entertainment through virtual spaces and frameworks that draw on Bandai Namco’s unique strengths to integrate physical products and venues with digital elements, according to the company’s statement.
However, Bandai Namco already has a wide range of potential candidates for the metaverse plan, including Dark Souls and upcoming Elden Ring, as well as the Dark Pictures Anthology and Soul Calibur, Pac-Man and other arcade classics.
To “maximise IP value over the medium to long term,” this project aims to be a “new framework for connecting with fans” and a “maximisation of IP value through data foundation and content development.”
Metaverse Project That Bridges Elements
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There are many non-video game IPs that Bandai Namco holds a publishing licence for but does not own. Any of these licences may or may not extend outside of Bandai Namco’s specific games, and the development of a “IP metaverse” may or may not be classified as a video game. There’s no way to know for sure until more information about the publisher’s project is released. All of these intellectual property owners may need new agreements before Bandai Namco can use characters or locations from them in its “All Bandai Namco Concept.”
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