Fri. Nov 25th, 2022

“intellectual property metaverse”: Bandai Namco plans to spend $130 million on the project.

This was revealed in the company’s fiscal report for the nine months ending December 31, 2021, which stated that the money would be used to build a data foundation and develop content.

“A wide range” of entertainment will be available to players in the Japanese publisher’s metaverse, which will also include virtual spaces that allow them to “mix and match” various elements of the real world and the virtual.

Bandai Namco Creating “IP Metaverse

In a statement, Bandai Namco said that the IP Metaverse would help build communities between the company and its customers, as well as within those communities. “As a result of these networks and the content they produce, we hope to establish long-lasting relationships with a wide variety of people and organisations that will last for years to come. In this way, we intend to maximise the value of our intellectual property (IP) in the medium to long term.”

As part of Bandai Namco’s digital business strategy, Bandai Namco plans to implement the metaverse concept. Japanese video game publisher Konami reported a rise in net sales of 92.7 billion yen, but operating profit fell from 12.8 billion yen to 11.6 billion yen in the first quarter.

Home video game content sales rose from 32.3 million units to 36 million units over the past nine months, but network content revenue fell from 154 billion yen to 131.9 million.

Looking ahead, the company expects its Network Entertainment division to generate net sales of 390 billion yen and operating profit of 40 billion yen in 2019. To “elevate” the company’s global brand value, Bandai Namco is also preparing to introduce a new logo (header image).

By Adam

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