At least one major marketing expert agrees with the public’s opinion that Mark Zuckerberg may not be able to pull off this Metaverse thing. Professor Scott Galloway of NYU’s Stern School of Business opened up in a new episode of Vox’s Pivot podcast with Kara Swisher. When it comes to Facebook, he gave Zuckerberg props for being a “visionary” who is doing the right things to try and turn around the sinking ship that was once known as Facebook, but now it is losing active users for the first time ever.
According to Galloway’s comments on the podcast, “If [Gallagway] pulls it off, it’ll be one of the most impressive feats in not only corporate renewal, but vision around maintaining growth.” Not likely, in my opinion. This thing is already a huge flaming bag of sh*t, in my humble opinion.
This is referred to as the “Form Factor.”
Oculus’s successor, Meta’s Quest headset, is still too cumbersome for Zuckerberg’s intended audience, according to Galloway.
Galloway said on the podcast that “the people in this universe are not impressed” with the universe he envisions and “specifically the portal”. I predicted in November of 2021 that the Oculus virtual reality headset would be the most disastrous product in the history of technology.
Another consideration is how much money is being spent. When Facebook stock prices fell by more than 20 percent this week, CEO Mark Zuckerberg pumped $10 billion into the Reality Labs division. In Galloway’s view, Meta has little hope of recouping its investment because the public’s opinion of the company is so negative.
Be Patient and See What Happens
Galloway could be completely wrong, of course.
It’s possible that Meta will develop a killer app that will attract new users to the Metaverse and virtual reality. In order to succeed, however, it will have to put in a lot of effort — and eradicating sexual harassment, improving user experience, and, above all, discovering a compelling reason for being will all need to be top priorities.
VR Sexual Harassment in the Metaverse: Sexual Assault Is Already Happening
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