Thu. Nov 24th, 2022

In 2022, the Metaverse will be one of the hottest topics. The metaverse sector has a market value of more than $26 billion, according to recent data. Virtual worlds are gaining impressive new capabilities, but they are also being enhanced to provide a richer, more realistic experience.

It’s already happening that metaverse communities geared toward creatives are springing up, allowing users to create their own interactive adventures. Social metaverse environments appear to be defined by their incorporation of music, even though this is still an emerging concept.

Music as a Non-Fertilized Trade (NFT)

For instance, music in the form of nonfungible tokens (NFTs) is starting to be used in a number of virtual ecosystems to offer social experiences for both artists and fans.

For context, Fluf World, a virtual world populated by 3D-avatar rabbits, uses a lot of music to create user experiences. As a platform for artists and musicians to connect with each other using NFTs, Fluf World’s co-founder Brooke Howard-Smith told Cointelegraph that the metaverse was launched in August 2021.

Members of the community can use a “scenes and sounds” feature to mix and match different soundtracks and backgrounds for their avatars, according to Howard-Smith:

Many of the locations we are creating in our part of the Metaverse are available for users to use as backgrounds behind their avatars. In addition, the user’s 3D-animated rabbit can move to any of a variety of music soundtracks.

Fluf World uses a variety of multimedia NFTs to allow users to customise their Metaverse experiences, despite the fact that the concept may sound complicated. When the ‘proximity feature’ is activated, avatars will be able to hear the music of other avatars as they walk around in the ‘Burrows,’ a metaverse space within Fluf World. You can also see a visual representation of their music called a Nimbus floating near their avatar when you approach them,” Howard-Smith explained.

Fluf World 3D avatar rabbit. Fluf World as a source

In addition, this model provides a number of advantages for artists and fans alike. According to “Gino The Ghost,” a Grammy-winning producer and multichannel songwriter who works for Fluf World, he’s an executive in the metaverse music industry. Gino said that he was initially drawn to the project through its incorporation of music, explaining that audio NFTs offer musicians a new way to package music as a crypto asset. In addition, he said that musicians can benefit from the use of sound clips that are stored on a blockchain network:

Even though music labels are making more money today than ever before through streaming platforms, producers and songwriters are making significantly less money. For example, if you own 30 percent of a label, 100 million streams only generate $7,000 dollars, and most people earn much less. Royalties are also paid slowly and you need to audit publishers to see if income is accurate.”

Music NFTs, Gino explained, allow artists to generate immediate income that is controlled directly by an artist without any intermediaries. In regard to fans, Gino said that those who own music NFTs are not only investing in their favourite artists but are also capable of using those soundtracks to create their own remixes. To this, he added: “Creatives can consume music and do different things.” For their part, users can make money by selling the NFTs they’ve created.

The fact that music NFTs can be digital wearables is also worth mentioning. The Dematerialised, an experimental marketplace for digital fashion, recently launched wearable music NFTs. Singing and producing as Teflon Sega, the self-proclaimed “child of the Metaverse,” came up with the “Defend the Metaverse” album. Teflon Sega’s “In The Middle” music video is featured on a variety of NFTs, including t-shirts, sunglasses, and shoulder plates.

Saga shoulder plate made of Teflon. The Dematerialized is the source

Music and fashion have always had a close relationship, Sega told Cointelegraph in an interview. Music videos have a long history of intertwining the two creative cultures, which is why releasing the costumes and props from my own music videos as wearable NFT’s felt so natural to me,” he said. This year, Sega thinks that people will be able to express themselves in metaverse environments through new features. Music, fashion, entertainment, and storytelling are all forms of art that have no limit except for the artist’s own creative boundaries. ” ”

Metaverse environments can be customised with decentralised audio files as well as music NFTs. When it comes to music streaming services like Audius, which are all built on the Solana blockchain, there are a variety of options available.

Audius CEO and co-founder Roneil Rumburg told Cointelegraph that the platform’s decentralised nature allows anyone to pull content from it. ‘Fans and developers are running this ecosystem in a way that benefits us all. “As a result, anyone can build on our platform,” he stated.

“Ethereum Towers” and “Portals Metaverse,” real estate NFT projects powered by Solana and using Audius music files, were recently integrated into the platform to provide streaming music, according to Rumburg. Music can be played in a Metaverse room using the Audius API in Portals Metaverse rooms. Rumburg said that the community has even built an Audius lounge for concerts.

According to Rumburg, some developers have built NFTs around the Audius catalogue, which provides a catalogue of decentralised audio and metadata. Developers can freely access the platform’s catalogue because “we are just a decentralised repository of content with clearly defined rights.” With Audius, developers can pull content from the Metaverse without fear of being sued by third parties, according to Rumburg.

To stay or not to stay in the world of metaverse music?

Music for metaverse environments is still a relatively new concept, but experts believe it will continue to grow in popularity. Co-founder and Sandbox chief operating officer Sebastien Borget told Cointelegraph that he believes music will be used more frequently in the gaming metaverse ecosystem. In other words, it’s creating a new kind of entertainment that goes beyond music videos. According to him, it’s more social and immersive. On the heels of this announcement, Warner Music Group and the Sandbox announced a partnership to develop a musical theme park and concert venue within the Sandbox.

NFTs are also attracting the attention of well-known musicians. In recent news, American singer-songwriter John Legend announced his involvement in the launch of an NFT music platform that will enable artists to tokenize and sell their work. Fluf World’s “Snoop Dogg Party Bear” NFT, which features music by Gino The Ghost, was recently tweeted by the American rapper and songwriter Snoop Dog.

However, there are still obstacles to overcome before music can be widely adopted in virtual worlds. Other platforms are attempting to do the same as Audius, but some are facing criticism for using APIs from platforms like Spotify to pull music. It has been criticised recently by musicians for selling music NFTs without their permission on HitPiece, an NFT platform. As a result of the high gas fees and minting costs, NFT transactions can be prohibitively expensive, limiting the growth and diversity of self-expression-oriented communities.

By Adam

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