Bandai Namco has announced a $130 million investment in the development of a new “intellectual property metaverse” with 15 billion yen ($130 million). According to the company’s nine-month financial report for the period ending December 31, 2021, the funds will be used to establish a data foundation and create content.
Gamers will be able to “enjoy a wide spectrum of entertainment” in the publisher’s metaverse, which will include both virtual and real-world locations.
Namco intends to invest $130 million in the creation of a “IP Metaverse.”
Bandai Namco and its fans will be able to build a community around the IP Metaverse. We will build long-term, multifaceted connections through these communities and content, and we will pay attention to the quality of the connections. In this way, we can increase the IP’s long-term value.
One of the most important strategies for Bandai Namco’s digital business will be the metaverse concept. The company’s Network Entertainment business, which houses its video game activities, reported net sales of 92.7 billion yen for the quarter, up from 86.6 billion yen. However, operating profit decreased to 11.6 billion yen from 12.8 billion yen.
Namco Plans to Create an ‘IP Metaverse’
Home video game content sales increased to 36.2 million units over the last nine months, but network content revenue decreased to 131.9 billion yen, according to the table below.
It expects net sales of 310 billion yen and operating profit of 40 billion yen in the near future in its Network Entertainment sector. With the new logo, Bandai Namco hopes to “elevate” its brand value on a global scale.