- RAC’s “Elephant Dreams II” and Andrés Reisinger’s “Elephant Dreams II” were among the digital works that Desiree Casoni projected onto a canvas.
THE WALL STREET JOURNAL/SCOTT MCINTYRE
Using a projector mounted on a plinth in the corner of their living room, they projected images onto a blank canvas attached to the opposite wall. RAC and Andrés Reisinger’s “Elephant Dreams II,” a surrealist pink landscape, disappear when the projector is turned off. When this happens, she says, the white canvas “looks minimalistic” by itself.
According to digital-analytics firm DappRadar:
collectors spent $21 billion last year trading digital art and collectibles, up from $67 million in 2020. Nonfungible tokens (NFTs) are tokens that serve as certificates of authenticity for virtual goods, such as digital art, on the blockchain. Digital artworks like Daniel Arsham’s “Eroding and Reforming Bust of Melpomene (Martian Day)” were displayed on an LED screen by Desiree Casoni on the second floor next to a silvery, physical sculpture by Borja Alegre and Amadeo Inglese, “Belongings.” Video by The Wall Street Journal’s Scott McIntyre
Those who are daring enough to purchase the most cutting-edge digital media are still looking for a tangible way to display it in their homes, it appears.
Digital art collectors say that they want their physical frames and displays to match the “wow” factor of their digital artworks. As an investor, Stephen Zautke plans to install a six-foot-square micro-LED screen on the entry wall of his Puerto Rican home. In this case, Refik Anadol’s “Quantum Memories Probability,” a digital 3-D tank of sloshing colours, can be seen clearly thanks to this device.
LET US KNOW WHAT YOU THINK!
In your opinion, what is the best way to display NFTs?
- Take part in the discussion below.
Yvonne Force Villareal, an art advisor, recently posted a video on her Instagram account extolling the virtues of her artist husband Leo Villareal’s expansive screen in his studio, where he recently released a series of NFTs. Refik Anadol’s digital artwork “Quantum Memories Probability,” which employs artificial intelligence to produce sloshing colours, will be displayed on a wall-sized LED screen in collector Stephen Zautke’s new Puerto Rico home.
This image was taken from the Bitforms Gallery.
New York gallery owner Steven Sacks has been inundated with requests from collectors to frame their digital artworks. A custom 8-foot-wide television screen from a digital signage company can cost as much as $150,000, according to Mr. Sacks, who says he tells them that. He stated that he does not recommend converting low-cost televisions into art displays because it dilutes the impact of the artwork.
You should not turn on the football game after you have clicked off your $100,000 artwork,” he said. “It’s a disservice to the art,” says the author.
Aaron Cunningham, a Berlin-based developer selling framed spots in his digital museum, Musee Dezentral, where people can exhibit their digital art, says that keeping your NFT collection locked on your phone is also a good idea. As Mr. Cunningham put it, “Great art needs to be elevated beyond the swipe and like” when looking at it on a mobile device.
Wooden frames can be mounted on a wall and used as a canvas for displaying digital art thanks to Tokenframe.
TokenFrame was the subject of this photograph
Framed, a startup that sells NFTs that look like ornate picture frames, is selling them. In order to post the two of them together, they have been formatted to attach to other digital artworks. Collectors can upload their NFTs directly to Tokenframe’s physical frames, however. How can you differentiate your NFT from the plethora of others out there to indicate its value at this point? founder Sven Palys of Framed.
In the end, major collectors and artists believe that a more analogue approach is the best way forward.
Love Hulten, a Swedish designer, created a blue device that evokes a vintage arcade game, but the screen shows a video-sound piece by Vini Naso and Yambo called “I Miss You.” Using the device’s knobs, people can zoom in or out on a floating couple in an embrace. “synth#boi,” a limestone piece with a circular screen attached to a synthesiser keyboard, was created in collaboration between Mr. Hulten and artist Lirona. Each time you press a key, a smiley robot face appears on the screen. “In symbiosis with her art piece,” Mr. Hulten explained, he created his display. The first 10 copies of the limited-edition were quickly snapped up for $65,000 each. In order to create “synth#boi,” designer Love Hulten teamed up with digital artist Lirona to create an interactive synthesiser keyboard with a round display made of limestone.
IMAGES COURTESY OF LOVE HULTEN
Tokenized art displays are a favourite medium for Mike Winkelmann, better known as Beeple, who works with a partner to build them. His work has previously been preserved in clear acrylic sheets by New York-based Infinite Objects, which the company refers to as ‘video prints.’ More than 50,000 units of his and other artists’ work have been shipped by Infinite Objects in the past two years, the company has said.
For his first sculpture, “HUMAN ONE,”
Mr. Winkelmann recently used mahogany to construct a box-like structure around four vertically positioned LG TV screens. The revolving result resembled a phone booth, but with screens projecting a looping video of a man in a space suit. New larger screens have been released by Infinite Objects recently.
Some of Mike Winkelmann’s digital editions, like “Abundance,”
were encased in acrylic by Infinite Objects, the alias of Beeple. Collectors Desiree Casoni and Pablo Rodriguez-Fraile in Florida now have a 2021 version in their collection. Video by The Wall Street Journal’s Scott McIntyre
Although he shelled out nearly $30 million for “HUMAN ONE,”
Zug, Switzerland-based digital art collector Ryan Zurrer hasn’t received the work of art. Even though he already has another 80 NFT pieces, he only keeps a select few on display in his house. He cites environmental concerns as a reason for not constantly using screens Mad Dog Jones, Mr. Anadol, and Beeple’s eight works of art are all lined up behind Mr. Zurrer’s desk in his at-home office. Using a hidden “bucket of wires,” he was able to turn them all on with the flick of a switch.
Including what else? As long as “my wife finds one she likes enough to live with,” it will remain NFT-free.
Sculpture by NFT artist Beeple has sold for nearly $28.9 million.
WHY NOT CHECK OUT Sculpture by NFT artist Beeple has sold for nearly $28.9 million.
Sculpture by NFT artist Beeple has sold for nearly $28.9 million.
‘Human One,’ the artist Beeple’s first real-life piece, sold for nearly $29 million on Tuesday at Christie’s in New York City. The artist’s digital collage, which sold for $69 million a few months earlier, sparked a flurry of interest in nonfungible tokens. Justin Lane/Shutterstock.com