Thu. Nov 24th, 2022

Immersive 3D digital worlds have been reserved for cinematic experiences for many years now. There is a chance to create a parallel digital universe for everyday activities like working, attending concerts, travelling, shopping, and socialising now that the metaverse is emerging.

An abstract concept, the “metaverse” makes use of a digital environment to extend beyond our physical reality’s bounds. You could experience this article instead of just reading it. It is possible for the metaverse to support a virtual economy and foster social relationships through the use of cutting-edge technologies such as 3D avatars, digital assets, and various events in the context of the metaverse.

Despite its futuristic appearance, the metaverse has already arrived in some ways. A 3D virtual world platform and a 3D open world game are two examples. The metaverse is also being developed by major gaming companies.

Considerations for Legality in the Virtual World

Metaverse privacy concerns are likely to rise to the top of users’ minds as the virtual world becomes more popular. The privacy concerns of the metaverse were previously discussed from a European perspective in an earlier article. The metaverse is seen through the eyes of a Canadian in this article.

The vast amount of personal data that can be collected on participants in the metaverse is one aspect that raises privacy concerns. Metaverse platforms are able to track individuals in a much more intimate manner than traditional social media. Participant biometric data, including facial expressions, vocal inflections, and vital signs can be monitored in real time by companies in their metaverses. As a result, companies can gain a deeper understanding of user behaviour, which can be used to tailor advertising campaigns in an extremely targeted manner.

Given the widespread use of biometric technologies, the legal ramifications of using artificial intelligence (AI) will also be a factor to consider. Companies that use artificial intelligence (AI) have come under fire from Canada’s privacy commissioners in recent years for the unauthorised mass surveillance and collection of biometric information. Until recently, Quebec was the only Canadian jurisdiction to regulate the collection of biometric data.

So, too, will Privacy Laws The Metaverse Expands

As the digital world continues to evolve, we expect regulatory changes in Canada to ensure that personal information is properly protected.

It is illegal to collect, use, or disclose a person’s personal information without their consent, according to the federal Personal Information Protection and Electronic Documents Act (PIPEDA). In accordance with PIPEDA, organisations are required to obtain consent from individuals before collecting, using, or disclosing personal information. When it comes to PIPEDA, there is no distinction made for children or teens; however, the Office of the Privacy Commissioner of Canada considers this type of information to be especially delicate, and has made recommendations to limit or completely avoid its collection whenever possible Further guidance will be provided by privacy regulators to ensure meaningful consent is obtained if the metaverse is accessible to children (which is likely).

When it comes to protecting personal information, Canada’s Personal Information Protection and Electronic Document Act (PIPEDA) is a step ahead of other jurisdictions, such as the European Union (EU). A “comparable level of protection” (an undefined term) is all that is required under PIPEDA, while the EU’s General Data Protection Regulation calls for legally binding rules or explicit consent when transferring data to third parties. There is a risk of malware attacks and data breaches when sensitive biometric data and virtual payments are transferred between platforms. If we want to ensure that our current industry standards work in the metaverse, we’ll need to reevaluate and redefine them.

Even though Canada has begun to modernise its digital privacy laws, the current regulations will need to be updated on a regular basis as the digital landscape continues to change at a rapid rate. We expect that restrictions will be placed on the types and amounts of personal information that can be collected and shared with third parties. Adequate consent will be obtained prior to the use of collected data if clear guidelines are in place. Concerns about data collection and use on social media platforms will inevitably lead to legislative reform.

By Adam

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