An ad for the Super Bowl LII commercial has been unveiled by Meta (previously known as Facebook). The 60-second spot, titled “Old friends, new fun,” could be described in a number of ways. It’s one of those things.
Another is unnerving. Here’s what you need to know about the storey:
Animated animals perform Simple Minds’ “Don’t you (forget about me)” in an arcade that looks like it’s from the 1980s. We follow the lead singer, a robotic dog, as it embarks on an ill-fated journey that takes it to a pawn shop, the side of a highway, a garbage disposal facility, and finally to the Bosworth Space Center, where it’s assigned the undignified task of holding a sign and directing guests to the “Space Cafe.” On one occasion, a guest who was using Meta’s Oculus Quest 2 in a cordoned-off area decided to put the goggles on his or her dog before exiting. And there you are in the metaverse, reuniting with your long-lost bandmates and performing the same hit song in front of an audience of happy-looking avatars that you once performed for.
Meta’s odd Super Bowl ad
However, one is left with the impression that Meta is painting “the real world” as tired and decrepit, while simultaneously presenting the metaverse as a land of vitality and possibility. Moreover, the ad fails to clarify what the metaverse is or how it will be used, two common points of confusion that may be keeping some people from adopting new technologies.. There are as many different perspectives on the new ad as there are on Meta itself, based on what people have said about it on various YouTube channels. “Both creepy and endearing. “Perfect,” gushed one of the show’s participants. Another opined, “The metaverse is going to destroy society.”
Meta is in a tense situation at the moment. As it undergoes a major rebrand, its stock price has plummeted. This is no small task, given the company’s history, but it must simultaneously deliver on its implicit promise to be the primary pioneering architect of virtual reality and the metaverse while maintaining a fun, hip, trustworthy, forward-facing image. In spite of Meta’s first big ad being a bit of a puzzler, Super Bowl viewers will have the final say on what they think of it. That has the potential to be just as interesting as the game’s outcome itself.
Now that Miller Lite’s virtual bar is open for business, something doesn’t feel quite right
Don’t forget to stop by Miller Lite’s virtual bar, if you haven’t already. What you didn’t see was as follows: Assuming you’re using a desktop to access the bar, you’ll need to spend a few minutes getting used to the bar’s clunky keyboard controls when your avatar is dropped in Decentraland. Like real people waiting for an Uber, there will probably be a few other avatars milling about the entrance. Once you’ve entered your date of birth into the virtual bouncer, you’ll be whisked inside. Rather than a party, there are just a few stiff-looking avatars staring at each other a little uncomfortably. Of course, Miller Lite logos can be found all over the bar. When the company’s new ad is revealed inside the virtual bar during the Big Game, which is after all the event for which the bar has been built, we’ll have to wait and see what scene it creates.
Even if the virtual bar doesn’t become a smashing success that inspires a new trend in the food and beverage industry, it sparked a lot of discussion (good and bad). There are no physical laws in the metaverse, so Miller Lite’s decision to make its virtual bar look like a cheap sports bar is all the more puzzling given that. Pre-recorded bar sounds are also included, including glasses clinking and people talking softly. Even in the early days of the metaverse, companies like Miller Lite and Walmart appear to be falling into the same trap of trying to replicate the real world in a virtual world.